Tuesday, October 20, 2009

Toyota aims to sell 36,000 Sai hybrid sedans a year

TOKYO, Oct 20 (Reuters) - Toyota Motor Corp (7203.T) said on Tuesday it aims to sell 36,000 units a year of its new hybrid car in Japan, taking another step towards its goal of selling 1 million hybrid vehicles annually worldwide soon after 2010.

The Sai sedan is the second hybrid-only model under the Toyota brand after the Prius, and is a repackaged version of the Lexus HS250h, which went on sale in June. [ID:nT52335]

The Sai, which will go on sale on Dec. 7, starts at 3.38 million yen ($37,290), compared with the HS250h's starting price of 3.96 million yen.

Toyota, the world's biggest automaker, is miles ahead of competitors in the fast-growing hybrid field, which has enjoyed tailwinds especially in Japan thanks to generous subsidies and reduced taxes on cleaner cars.

The Sai has a listed mileage of 23 km/litre (54 mpg), or twice that of a comparable gasoline car, chief engineer Shigeru Nakagawa told a news conference.

Toyota said it had no plans to export the Sai, which will be built by unit Toyota Motor Kyushu in southern Japan. (Reporting by Chang-Ran Kim; Editing by Chris Gallagher)

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